Available for work

“Nobody reads ads.
People read what             interests them.
Sometimes it’s an ad."

Creative Strategy (Paid) X Influencer Management (UGC) 
High volume, high ROAS, low cost creatives. 

Hello, I am Rey and I make ads that are not SKIPPED.

01 — Services

Three skills. Two goals — paid & organic performance. 

Direct Response Copywriting

UGC scripts, Influencer scripts, Amazon listings, email flows, and brand voice - written for conversion with zero AI touch.

See examples

AI Driven Meta Static Ads & Carousels

High ROAS static ads, brand creatives, social assets generated fast, finished by hand. 100% editable files.

See examples

Performance AI  UGC Reels & Motion

Script-to-screen AI-generated UGC video ads built from market research to A/B testing  for performance marketing.

See examples
02 — Selected Work

A collection of 
winning results.

Category
Region
An Energy/Immunity Supplement for IN Market (Hindi Copy)
Copy

An Energy/Immunity Supplement for IN Market (Hindi Copy)

6.5M YouTube views AND Ranking #1 for “Best Chyawanprash in India” keyword

Diabetic Shoes - Money-Back Guarantee Static - EU Market
Static Ads

Diabetic Shoes - Money-Back Guarantee Static - EU Market

Walk pain free — or your money back

Copy

Hair Supplement - Viral Reel - IN, US, MENA Market

4,500+ comments asking for the link

Diabetic Shoes - Static Ads - EU Market
Static Ads

Diabetic Shoes - Static Ads - EU Market

Engineered for diabetic patients

Copy

Hair Oil - Result Based UGC - EU & US Market

Viral organic reel

Pain Oil – Bold Static Ad Guarantee Hook – IN Market
Static Ads

Pain Oil – Bold Static Ad Guarantee Hook – IN Market

Loud, direct, claim-focused

The Process

First 15 Days with a New Client 

01

Brand Discovery

  • Intro call with the founder/team
  • Collect the complete brand kit (logos, colours, fonts and guidelines)
  • Review product listings and USPs
  • Read customer reviews to understand pain points and buying motivations
  • Define the target audience before any creative work begins
02

Market Research

  • Build a list of the top 10–15 competitors
  • Study their ads, messaging, offers and positioning
  • Identify recurring claims and winning creative angles
  • Find gaps and opportunities that competitors are missing
03

Creative Development

  • Combine market research with 3 years of performance marketing experience
  • Write every piece of copy manually
  • Produce the first batch of ad creatives
  • Supplement brand's existing assets with AI tools to enhance visuals and videos
04

Test → Learn → Iterate

  • Launch A/B creative variations
  • Measure performance across key metrics
  • Collect feedback from the client and campaign data
  • Double down on winners, remove underperformers and continuously improve the next batch
Notion page briefing editors with all assets
Briefing Editors with all Assets on cute Notion Pages
500+ ads writtenAI-integrated workflow24h turnaround100Mn+ organic views deliveredMeta · TikTok · YouTubeCanva · Higgsfield · ElevenLabsTrusted by DTC foundersCopy that converts500+ ads writtenAI-integrated workflow24h turnaround100Mn+ organic views deliveredMeta · TikTok · YouTubeCanva · Higgsfield · ElevenLabsTrusted by DTC foundersCopy that converts
03 — Resume

Half copywriter, half AI operator - all conversion. Hello, I am Rey.

I write for brands who want to move faster than their agency. Three years of conversion copywriting, two years going all-in on AI production. I build creative that ships in 24 hrs and gets tested by Friday. My expertise lies in crafting high-converting Facebook ads, landing pages, and video scripts for e-commerce and wellness markets, with a deep understanding of what drives elderly audience (from their late 30s) to take action.

Core Skills
  • Direct-Response Copywriting — Ad Scripts, Emails, Product Pages
  • Women-Focused Health/Wellness Messaging
  • Facebook/Meta Ad Compliance + Creative Strategy
  • Conversion Rate Optimisation (CRO)
  • Email Sequences & Retargeting Copy
  • Deep User Psychology
  • Voice & Tone Adaptation — Target 30+ audience in EU, US and MENA market
  • Amazon Listings & SEO Copy
  • Static Ads generation using AI trained Models
  1. Aug 2026 — Present
    UGC Program Manager & Copywriter
    textraj.com

    Managing a batch of 10 UGC influencers to promote this AI job & internship website (WhatsApp Based) Writing 60 high-performance reels per month and tracking deliverables and performance - all on one Notion Doc.  900 paid monthly signups by now and counting.

  2. 2023 — Present
    Freelance Copywriter & AI Creative
    ReyWrites

    Built sales copy, hooks, and product descriptions for supplement, luxury jewellery, and FMCG brands targeting women (25–50). Created landing pages, advertorials, and static ads using self-trained GPT Pro Models. Worked with early-stage startups to find their tone, refine USP, and position offers for conversions.

  3. 2022 — Present
    Creative Strategist
    Buyveda.com

    Over $100K (1 Crore INR) in ad spend with 2.37 ROAS giving $260K (2.37 Crore INR) in sales via Meta ads. (Started from ZERO) Over $150K (1.4 Crore INR) in sales via organic Influencer Campaigns alone. Developed compelling ad narratives and product pages for Ayurvedic wellness in India, EU, US, and MENA. Led AI-first marketing strategy with weekly calls with founder, media buyer, video editors, and influencer manager. Generated 100M+ organic reel views through hook-driven storytelling for female wellness audience. Made Amazon listing copy + PDP and A+ rewrites that drove a 25% sales increase (US market) — product became an Amazon US bestseller. Supported launch of 3 new products after market research: Pain Oil, Diabetes Shots Drink & Hair Mask.

  4. Jan — Jun 2022
    Creative Strategist
    Sales House Ad Agency (Remote)

    Wrote 50+ high-converting video and static ad scripts tailored to Gen-Z and women-focused wellness products. Brainstormed creative angles and product hooks, took 3 clients from trial phase to retainer for the agency. Adapted tone of voice based on audience segment (e.g., natural health seekers).

Toolkit
Market Research
  • Meta Ads Library
  • TikTok Ads Library
  • Foreplay
  • Google Trends
AI STRATEGY & WORKFLOW
  • ChatGPT Pro
  • Claude
  • Gemini
  • Grok
Image Generation
  • Nano Banana Pro
  • Midjourney
AI Video Generation
  • Higgsfield
  • Veo
  • Omni
  • Arcads AI
Video & Image Editing
  • Canva
  • CapCut
  • Clipchamp
  • Edits
Project Management
  • Notion
  • Trello
  • Slack
04 — Why Me

Why Work With Me?

70% of my clients are referral-based and half of them are repeat clients. Someone said I build trust and give results — and people love to refer me. I follow something called ReyCode, which means:

  1. I don't fuss over iterations — I know they matter.
  2. I bring zero ego. It's never my creative versus yours; it's team and client.
  3. I listen to all feedback as something that makes me better, and include it in my workflow from day one.
  4. I know where to use AI — and, more importantly, I know where not to.
  5. I'm young (22) with real experience (~4 years), which is basically what the memes are about.

That makes me the perfect creative strategist for your agency, D2C brand or drop-shipping project.  Let's connect and see if you feel the same ;)

LinkedIn comment from The LinkedUp Lounge: Emma Stokes shouting out Rey for delivering great work after a client referral.
- EMMA STOKES (LINKEDIN INFLUENCER)
4.1 — COOKIE FOR YOU

A Little Bonus

Since you've scrolled this far, here's Eugene Schwartz's Awareness Levels in the simplest format possible. It's something I love using when creating ads.

LevelWhat the customer knowsWhat your ad should do
1. UnawareDoesn't recognise the problemStory / curiosity / pattern interrupt
2. Problem AwareKnows they have a problem, but not the solutionName the problem + agitate it
3. Solution AwareKnows solutions/categories exist, but not your productExplain your mechanism / approach
4. Product AwareKnows your product, but isn't convincedProof + differentiation + objections
5. Most AwareKnows your product and is close to buyingOffer + price + urgency
05 — Contact

Let's make something that converts.

Have a product, an ad account, or an idea you want to test? Send a note — I reply within hours.

rishh2706@gmail.com
Connect on Linkedin
WhatsApp Me